Our Mission

PriceEdge was founded in 2014 by Frank Melander and Rickard Glamsjö with a simple mission: to help all pricing teams have access to a great pricing software.

They knew from experience that in pricing, as in life, you can always improve. So, they created PriceEdge around the idea the pricing strategies and logic used most be able to adopt over time and not lock the pricing teams into a specific way of pricing. Plus, it needs to be quick and easy to setup so companies of any size can benefit.

In the years since, their idea have gained traction and we’ve grown from a handful of people to many dozens, and with offices spread across the globe.

Our Story

After pricing everything from video conferencing solutions to laundry machines and training hundreds of pricing professionals for companies like Atlas Copco and Husqvarna as pricing consultants , Frank Melander and Rickard Glamsjö spotted a gap in the pricing software market.

In their combined 20 years of pricing experience, they hadn’t found a price management tool catered to the needs of people doing the actual pricing. So, they decided to create their own. They teamed up with fellow co-founders Peder Lengquist and Alex Szasz to create a Price Optimization & Management software that puts the needs of price teams first. The result is PriceEdge.