Privacy Policy

We at Price Edge Solutions AB (“we”, “us”, “our” or “Price Edge”) recognize that your privacy is very important and take it seriously. This Privacy Policy describes Price Edge policies and procedures on the collection, use and disclosure of your information when you use our service. Users can access the Price Edge service (the “Service”) through the website priceedge.eu, through APIs, and through third parties. This Privacy Policy governs your access to the Service, regardless which part of the Service you are using. In this Privacy Policy, “Device” shall mean any computer, terminal, mobile or other electronic device, from which you can gain access to the Services and “Personal Information” shall mean any information relating to an identified or identifiable natural person. All forms of data, content, and information (including Personal Information) described below are collectively referred to as “Information”.

Information Collection

We at Price Edge collect and process Personal Information in different ways and for different purposes. Price Edge Solutions AB, reg. nr. 556970-5840, is the data controller for this processing.

Information provided by the user when registering for the Service: When you register an account at priceedge.eu, you will be asked to submit your personal information such as your name, domain and e-mail address. We will also collect billing related information.

Information collected while using the Service: When you use the Service, Information from your Device, its software, and your activity using the Services will automatically be stored. This Information may include the Internet Protocol (“IP”) address of your Device, browser type, the web page visited before you came to the Price Edge website, information on your search for the Price Edge website, identification numbers associated with your Devices, your mobile carrier, local preferences, date and time stamps associated with your transactions, system configuration information, metadata concerning your files and other interactions with the Service. We will also collect usage-based activity data (e.g frequency of usage, activated functionality) to create an aggregated analysis of our customers’ usage pattern in order to improve the Service.

Non-product related information: If you interact with us at events or from other marketing activities and you give us your contact details or as to be contacted in one way or another, we will process that Information for this purpose.

Information from other sources: We may obtain Information from third parties and sources other than the Service, such as our partners, advertisers, credit rating agencies, and Integrated Services. If we combine or associate information from other sources with Personal Information that we collect through the Service, we will treat the combined information as Personal Information in accordance with this Policy.

How Price Edge uses Personal Information

The Personal Information that Price Edge collects from you will be used for the following purposes:

Making the Service available to you

We process your Personal Information in order to provide the Service to you, including administering your use, providing reports, personalizing and improving your experience of the Service and to provide support, software updates, information or other notifications regarding the Service, providing advice on best practice usage and to administer billing and other aspects of our contractual agreement, including dispute resolution. The legal basis for this processing is that it is necessary in order for us to provide you with the Service, which you have requested. If you have registered an account on behalf of your employer, the legal basis for the processing is that it is necessary for our legitimate interest of conducting business with your employer.

Improving the Service

We also process your Personal Information to improve the Service by monitoring and analysing your use. The legal basis for this processing is that it is necessary for our legitimate interest of developing the Service.

Customized advertising and direct marketing

We may also use your Personal Information to send customized advertising, event invitations and other commercial communications. The legal basis for this processing is that it is necessary for our legitimate interest of maintaining good customer relations. You may at any time unsubscribe from any of these activities.

Accounting or other legal requirements

In some situations, we need to store your Personal Information in order to meet legal requirements, i.e. for accounting purposes.

Your control of the information
Changing or deleting your Information

You may review, update, correct or delete the Personal Information provided in your registration or account profile by changing your “account settings”. In some cases Price Edge may retain copies of your Personal Information if required by law

Access to information

You are entitled to obtain information about your Personal Information stored and handled by Price Edge at no cost by contacting Price Edge. The request must be in writing and addressed to Price Edge, on the address below, and must be signed by you.

Object processing

You may decline to share certain Personal Information with us, in which case we may not be able to provide to you some of the features and functionality of the Service. You are always able to opt out from commercial communication. If you believe your right to privacy granted by applicable data protection laws has been infringed upon, please contact us at [email protected]

Restriction of processing

You may under certain circumstances request from us to restrict the processing of your personal data. Please note that this right is not unconditional. Therefore, an attempt to invoke the right might not lead to an action from us.

Data portability

You may request a copy of the personal information that we have stored about you by sending a request to Price Edge via [email protected]

Price Edge’s policy toward minors

Price Edge’s Services are not directed to persons under the age of 18. Price Edge therefore does not knowingly collect Personal Information from persons under the age of 18. If a parent or guardian becomes aware that his or her child has provided us with Personal Information without their consent, he or she should contact Price Edge at [email protected] If Price Edge becomes aware that a child under 18 has provided us with Personal Information, Price Edge will take steps to delete such information.

Cookies

Like many others, Price Edge uses “cookies” to collect Information and improve the Service. A cookie is a small data file that is transferred to your Device when you use the Service. Price Edge use these to enable certain features of the Service, to better understand how you interact with the Service and to monitor aggregate usage and web traffic routing on the Service. You can instruct your browser, by changing its options, to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. However, if you do not accept cookies you may not be able to use all aspects of the Service. In addition to using cookies and related technologies as described above, we may also permit certain third-party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our website and/or Services (e.g. to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behaviour. It is also possible to opt out of the use of cookies for advertising targeting purposes in the slide up that appears when you enter the web page.

Google Analytics

Our websites, web and mobile applications may use the Google Analytics tool, and when using this tool Price Edge may transfer to Google LLC some of your encrypted data to the servers of Google LLC located in the United States. The data used by the Google Analytics tool are not intended to identify you as an individual. They are used for general business, statistical, marketing and analytical purposes. For more information regarding our use of Google Analytics, please visit the Google’s site: https://policies.google.com/privacy/update.

Web Server Logs

In the process of administering our web or mobile applications, we may track usage through web server logs. Web server logs provide information such as what types of browsers are accessing our site, what pages receive high traffic, and the times of day our servers experience significant load. We may use this information to improve the content and navigation features of our site. Anonymized or aggregated forms of this data may be used to identify future features and functions to be developed for the site and to provide better customer service. As we base on the concept of an anonymized user, your privacy is always protected and unharmed.

Web Beacons (Embedded Pixels/Pixel Tag)

We may use Web Beacons in conjunction with cookies to compile aggregate statistical information about the usage of a website or a given web or mobile application. When it comes to the purpose of Web Beacons, it is quite similar to the use of cookies. They generally help providing web services tailored to your needs and do not harm your privacy. A Web Beacon is an electronic image, called a single-pixel/pixel tag (1×1) or clear GIF. Web Beacons can recognize certain types of information on a visitor’s computer such as a visitor’s cookie number, time and date of a page view, and a description of the page where the Web Beacon is placed. You may render some Web Beacons unusable by rejecting their associated cookies.

AdRoll

Price Edge occasionally uses the AdRoll display advertising network to collect visitor data on our site and then serve targeted display ads to you on other sites. Our partners use technology such as cookies and web beacons to collect this data. For more information or to opt-out of this type of advertising, please visit AdRoll’s privacy policy - https:/www.adrollgroup.com/privacy.

Embedded URLs

From time to time, we may also create a unique web URL link for certain visitors of our webpages. If you visit our websites, you may find certain forms that are already filled out with your (user)name or other types of information you have previously indicated an interest in, based on information you have given us before. We may also personalize the content of newsletters, e-mail offers, invitations, or Price Edge advertisements provided to you on our third-party partners’ websites, based on topics in which you have previously indicated an interest. We may collect information about how you consume this type of personalized information in order to help us provide you with other information that is better tailored to your interests. If you choose to visit one of these personalized web URL links, you agree to allow Price Edge to collect information about your visits and to compile that information with other information about you and your relationship with Price Edge. If you do not wish your information to be used in this way, do not accept the invitation to visit these sites.

Other Technologies

Price Edge may also use other technologies to capture specific data such as your access times, your Internet Protocol (IP) address, and system configurations and settings, to support your use of Price Edge-affiliated technologies, provide you with relevant content, and to assist you with questions you may have regarding our products and services. Price Edge may also use some third parties to administer a limited set of Price Edge advertisements on third-party channels or websites. We may use advertising technologies and participate in advertising technology n networks that collect information not being personal data (from Price Edge websites or from other sources) to show you Price Edge-related advertisements on third-party websites. In addition to using cookies and related technologies as described above, we may also permit certain third-party companies to help us tailor advertising that we think may be of interest to users and to collect and use other data about user activities on our website and/or Services (e.g. to allow them to tailor ads on third party services). These companies may deliver ads that might also place cookies and otherwise track user behaviour.

Third party websites

Links to third-party websites that you may rarely encounter on our websites are provided solely for your convenience. If you use these links, you will leave Price Edge website. We do not control these third-party sites. Therefore, we do not assume responsibility for any of these sites, their content, or their privacy policies. We do not endorse or make any representations about them or any information, software, or other products or materials found there, or any results that may be obtained from using them.

For how long do we process your Personal Information?

To the extent Price Edge processes your personal data, we will retain such data for as long as it is needed for the legitimate purposes outlined in this Privacy Policy; as necessary to comply with our legal obligations, resolve disputes, and perform agreements with our customers, prospects or partners; or to the extent permitted by applicable laws. After the retention period, Price Edge will delete your personal data in a manner designed to ensure that they cannot be reconstructed, intercepted, or read.

How we share your information

Personally identifiable information

Price Edge may share your personally identifiable information with third parties for the purpose of providing the Service to you. If we do this, such third parties’ use of your information will be bound by this Privacy Policy. We may store personal information in locations outside the direct control of Price Edge (for instance, on servers or databases co-located with hosting providers). As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate divestitures, mergers, or dissolution. We may share or disclose your information with your consent. We cannot control third parties’ use of your information. Price Edge may disclose your personal information if required to do so by law or subpoena or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect Price Edge rights or property.

Non-personally identifiable information

We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain Price Edge services. Price Edge may allow third-party ad servers or ad networks to serve advertisements on the Service. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on Price Edge . They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize the advertising content. Price Edge does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks Price Edge to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. The Price Edge Privacy Policy does not apply to, and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.

How we protect your information

Price Edge is concerned about the security of your information. To prevent unauthorized access, disclosure, loss, alteration, misuse, destruction to your data, to maintain data accuracy, and to ensure the appropriate use of information, we have put in place reasonable physical, electronic, administrative and managerial safeguards to secure the information we collect. We use security protocols and encryption technology when collecting or transferring data such as logins or passwords to prevent any data privacy breaches.

Changes to our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page. If you have any questions about this Privacy Policy, please contact us at:

Price Edge Solutions AB
1st floor, Scheelegatan 8
112 23 Stockholm, Sweden
Email: [email protected]