Priceedge

Welcome back to Pricing Monthly, your go-to roundup for the latest and greatest in pricing strategy, innovation, and thought leadership. 🌍📈

April 2025 saw some significant shifts in how companies think about pricing, from rising tariff complexities and AI-powered agility to practical how-to’s and bold experiments (hello, Wendy’s dynamic pricing!). Whether you’re in SaaS, retail, manufacturing, or professional services, the insights from this month are well worth your time.

Here’s our curated pick of standout articles, podcasts, and videos you may have missed:

🎧 Podcasts

Creating Pricing Power That Lasts – Impact Pricing #684
Build long-term pricing strength in your offering.

Pricing in the AI Era – Sequoia Capital Podcast
From inputs to outcomes: AI’s role in B2B SaaS pricing strategy.

The Secret to Using AI in Pricing – Impact Pricing #682
Practical insights into blending human intuition with machine learning.

Price Management Is Not “Set It and Forget It” – Let’s Talk Pricing
An inside look at 3M's approach to pricing as an ongoing process.

Pricing in Legal Services – How to Run a Law Firm in 2025
Exploring subscription and value-based pricing in legal practice.

AI-Driven Pricing Systems – The Value Pricing Podcast
How accountants are rethinking value-based pricing with AI.

📘 Articles & Blogs

Setting a Pricing Strategy Amid Ever-Changing Tariffs – HBR

Strategic guidance on dealing with unpredictable global tariffs.

Pricing Agility and AI Tools: A Cornerstone of Success in 2025 – Forbes

How AI is powering more adaptive, real-time pricing models.

How to Execute a Competitive Pricing Strategy in 2025 – Canidium
Techniques for staying ahead in fast-changing markets.

10 Most Common Pricing Strategies (With Examples) – Business Model Analyst
A clear breakdown of widely used pricing models with actionable examples.

Pricing Trends 2025 – Pricing Solutions
Insight into buyer resistance, AI’s impact, and how to stay resilient.

Expanding Profit Margin Through Intelligent Pricing – Bain & Company
How pricing fits into broader commercial excellence strategies.

AI Is Upending SaaS Pricing – Maddyness
How AI is truly transforming SaaS pricing models in 2025.

Navigating the Impact of Tariffs on Pricing – EY
Practical frameworks to adapt pricing to geopolitical uncertainty.

Future of Spirits Pricing – The Spirits Business
Trends and expectations in premium pricing in the spirits industry.

Retail Pricing and Promotion Optimization Market Outlook – GlobeNewswire
Market forecast for AI-driven pricing in the retail space.

📺 Videos

Microsoft 365 Subscription Pricing Changes – Massive IT
Overview of Microsoft’s pricing model updates and what they signal for recurring services.

🧠 Final Thoughts

As we move deeper into 2025, the pricing landscape is becoming more complex—and more exciting. From advanced AI tools to reactive pricing in fast-moving environments, staying informed is key to staying competitive.

We hope this roundup fuels your pricing strategies and keeps you a step ahead. If you found it useful, subscribe to get the next Pricing Monthly straight to your inbox—or follow us on LinkedIn to never miss a post.

Until next month, keep pricing smart. 💡