Priceedge

August 2025 was a pivotal month for pricing strategy—dominated by AI ethics, dynamic pricing scrutiny, and consumer-focused transparency. Here's your curated roundup of impactful articles, news, podcasts, and videos published this month.

🎧 Podcasts

Why Pricing Deserves a Seat at the CEO Table – Impact Pricing #719
John Norkus emphasizes the strategic value of elevating pricing leaders to the C-suite.

How Many Agents Should Pricing Software Have? – Impact Pricing #717
Steven Forth tackles AI agent design optimization in pricing tools.

📘 Articles & Blogs

Rethinking B2B Software Pricing in the Era of AI – BCG
How AI is fundamentally changing pricing models and value delivery for B2B software firms.

Driving Growth in B2C Markets: The Power of Value-Based Pricing – Simon-Kucher
Actionable strategies for shifting toward value-based pricing in consumer-facing segments.

Case Study: A Fast-Food Company Considers Dynamic Pricing – Harvard Business Review
An illustrative case of how a fast-food chain may deploy dynamic pricing during inflation—offering real-world context on customer acceptance and operational risks. :contentReference[oaicite:0]{index=0}

It’s Time to Try Bundled Pricing – Harvard Business Review
Why bundling—whether premium or value-driven—can help firms boost top-line growth while minimizing discounting. :contentReference[oaicite:1]{index=1}

The Issue With AI-Powered Pricing – TIME
Raises ethical concerns over personalized “bespoke pricing” driven by consumer data profiling.

How Delta and Others Use Dynamic Pricing – Harvard Law School
Insights into airline pricing algorithms and the emergence of data-driven “surveillance pricing.”

Pricing Strategies in Global Retail: Latin America – InformaBTL
An overview of unique approaches to pricing in Latin American retail markets.

If I Had AI in 2020: Rent the Runway’s Dynamic Pricing – Towards Data Science
A deep dive into Rent the Runway’s AI-powered dynamic pricing model and what could have improved in a retrospective analysis.

🧠 Final Thoughts

This August, pricing debates matured-from personalized ethics to value alignment and tiered bundling strategies. Key lessons? AI must be applied responsibly, consumer trust matters, and strategic pricing—including bundles-can create both margin and goodwill. Heading into Q4, pricing is firmly strategic, not just tactical.