July 2025 has been an eventful month for pricing, with significant developments in AI-driven pricing, brand strategy defense, and shifting market models across industries.
Here’s our curated selection of standout articles, podcasts, and videos published during July 2025.
🎧 Podcasts
Why Most Companies Are Pricing Wrong: The Hidden System Behind Google’s Million Daily Price Changes – Impact Pricing #705
Gary Bailey explains how Google’s vast pricing system works, and what companies can learn to correct common pricing missteps.
Understanding Dynamic Pricing in Today’s Inflationary Climate – Knowledge@Wharton
A deep dive into how dynamic pricing can be applied effectively without alienating consumers in high-inflation environments.
Compass Framework: Rethinking Pricing Metrics in the Age of AI – Impact Pricing #711
Steven Forth and Michael Mansard introduce the Compass Framework for evolving pricing metrics to match AI-driven business models.
📘 Articles & Blogs
How to Think About Pricing in the Tariff Era – Harvard Business Review
Guidance on structuring pricing strategies to navigate and mitigate tariff-related cost pressures.
Exploring Eight Value Pillars – JT Bowlin (LinkedIn)
A framework for identifying and quantifying value to guide smarter pricing and product positioning decisions.
Behind Altria's Profit Resilience: The Power of Pricing Strategy – Zacks
How Altria has maintained margins amid declining volume by leveraging disciplined pricing tactics.
Greggs Defends Pricing Strategy Despite 'Challenging' First Half – Marketing Week
UK bakery chain Greggs uses consumer insight data to justify pricing changes during an economically challenging period.
The Rise of Dynamic Pricing in Retail – AInvest
Implications of dynamic pricing adoption for both ecommerce and physical retail environments.
Putting Dynamic Pricing into Practice – Supply Chain Management Review
Practical steps and organizational considerations for successfully implementing dynamic pricing models.
How AI-Driven Dynamic Pricing is Disrupting Business Models – Asia Business Outlook
Industry perspectives on how AI-powered pricing is reshaping competition and profitability.
The $47 Billion Pricing Psychology Paradox – Bring On Blog
Research showing why $0.99 pricing continues to outperform $1.00 by significant margins.
📺 Videos
How to Spot Million-Dollar Pricing Opportunities – Impact Pricing with Fede de la Balze
A visual recording of the podcast interview exploring how to uncover untapped pricing value in M&A deals before acquisition.
Unlocking AI's Potential in Pricing Strategies – YouTube
An in-depth video discussion on strategies for maintaining pricing power while balancing customer trust in volatile markets.
🧠 Final Thoughts
July’s developments reinforce a clear message: pricing strategies must be agile, data-driven, and mindful of consumer trust. AI-powered pricing is expanding into new sectors but faces growing scrutiny, while industries from gaming to retail are experimenting with more flexible, non-standard price points.
Stay tuned for our next edition, where we'll continue to bring you the latest insights and developments in the world of pricing.
About The Author: Frank Melander
Co-founder and CMO of PriceEdge. An Engineer by education and a Marketer by choice, he loves consuming new ideas and experimenting with new tools. During the last 9 years he have acquired extensive pricing experience, both from working as a consultant and in industry responsibilities, which he leverage in his writings for Price Edge.
More posts by Frank Melander