👋 Welcome to the May 2025 edition of Pricing Monthly, your curated source for the latest developments in pricing strategies, innovations, and thought leadership.
Here’s our curated pick of standout articles, podcasts, and videos you may have missed last month:
🎧 Podcasts
Rethink Your Pricing Strategies Amid Economic Uncertainty – HBR On Strategy
Rafi Mohammed on flexible pricing strategies in downturns and shifting customer expectations.
A Look Back at PPS profitABLE: Dallas
PPS President and show host Kevin Mitchell recaps the PPS 2025 Conference in Dallas.
Pricing in the Agent Economy: The Future Beyond Subscriptions – Impact Pricing #691
Steven Forth explores how AI agents will reshape pricing models, shifting beyond the traditional subscription economy.
📘 Articles & Blogs
To Survive Uncertainty, Focus on the Right Customers – HBR
Why customer segmentation is key to resilient pricing.
Four Ways Companies Can Adjust Pricing Strategies Amid Uncertainty – Forbes
How businesses can adapt pricing using tech and market intelligence during volatile conditions.
Tracking Competitor Pricing: A 2025 Playbook – 42Signals
A strategic guide to monitoring competitor pricing without falling into reactive traps.
8 Insights to Revamp Your 2025 Pricing Strategy – SBI Growth
Key takeaways from the 2025 SaaS Pricing Report, with a focus on complexity and value-based tactics.
Premium Pricing Strategy: A Complete Guide for 2025 – Zendo
Step-by-step advice on implementing premium pricing using behavioral psychology and positioning.
Top Pricing Strategies for North American Startups in 2025 – Sharrk
Startup-focused pricing strategies designed to improve margins, fit, and customer targeting.
Top Pricing Strategies to Boost Sales – Shopify
Tactical pricing models to drive ecommerce performance.
Psychological Pricing: How to Influence Buyers – Shopify
Leveraging consumer psychology for better conversions.
The CEO’s Guide to Tariff Command Centers – BCG
A strategic blueprint for pricing amid trade and tariff disruption.
Why Perfect Pricing Is a Myth – CPQ.se
The evolving role of CPQ and BI tools in price management.
📺 Videos
Pricing in the Age of AI – YouTube
An engaging visual overview of how AI is transforming pricing, customer segmentation, and demand forecasting.
AI-Driven Pricing for Digital Products – YouTube
A detailed walkthrough of applying machine learning to digital pricing models (duplicate link, different context).
🧠 Final Thoughts
May 2025 has underscored the critical role of adaptive pricing strategies in navigating economic uncertainties and technological disruptions. From AI-driven dynamic pricing in fashion retail to strategic responses to global tariffs, businesses are re-evaluating their pricing models to maintain competitiveness and customer trust.
Stay tuned for our next edition, where we'll continue to bring you the latest insights and developments in the world of pricing. 💡
About The Author: Frank Melander
Co-founder and CMO of PriceEdge. An Engineer by education and a Marketer by choice, he loves consuming new ideas and experimenting with new tools. During the last 9 years he have acquired extensive pricing experience, both from working as a consultant and in industry responsibilities, which he leverage in his writings for Price Edge.
More posts by Frank Melander