Vinnova awards Price Edge 1 Million SEK – to develop an artificial intelligence solution for value-based pricing, targeted at manufacturing companies.

Price Edge Solutions AB, a fast-growing Price Optimization & Management (PO&M) software provider, today announced it is being awarded a grant of 1 Million SEK to integrate Artificial Intelligence (AI) technologies into its pricing software for value-based pricing – replacing what has previously been done manually by management consultants. The grant is being awarded by Vinnova, Sweden’s government agency focused on research and innovation.

By leveraging AI, this new product will make value-based pricing available for small- to medium sized manufacturing companies, as the product will be able to replace the heavy and manual analytical work that is otherwise required. In addition, the product will also make it much more efficient and cheaper to maintain such price logic over time.

“We believe that Price Edge was chosen because of its vast pricing experience and existing customer base of world leading brands within manufacturing,” said Rickard Glamsjö, CEO at Price Edge. ” With this innovation kick-start, Price Edge is poised to lead the integration of AI technologies in pricing among manufactures on a global scale. “

“We’re beginning to see the potential of AI to transform industries like manufacturing and aftermarket, but its potential for accelerating the identification of untapped profit potential is unprecedented” continued Rickard Glamsjö.

To learn more about Price Edge’s Price solutions, please visit:

Vinnova’s press release:

About Price Edge

Established in 2014 in Sweden, Price Edge has developed the dream pricing software – a cloud-based price optimization & management software for enterprises, which gives them access to new pricing strategies and more flexibility than ever before. Price Edge’s vision is to become and stay the leading price optimization & management solution provider by offering a more flexible and easier to use product than all other options in the market.

PriceEdge™ is already working with many of the largest brands in the world and recently started to ramp up its global growth. They are a young, energetic team pursuing the vision of building a global SaaS company that will fundamentally change the way enterprises work with pricing in both B2B and B2C.