Price Edge Solutions AB, a fast-growing Price Optimization & Management (PO&M) software provider, today announced it is being awarded a grant of 1 Million SEK to integrate Artificial Intelligence (AI) technologies into its pricing software for value-based pricing – replacing what has previously been done manually by management consultants. The grant is being awarded by Vinnova, Sweden’s government agency focused on research and innovation.

Now more than ever, E-commerce companies must keep up with fast moving customer preferences and market conditions,” said Rickard Glamsjö, CEO, PriceEdge. “And that is particularly important when it comes to their price setting and pricing strategies. Prices need to continuously adapt to the constantly changing market dynamics and unique differences of each business to deliver pricing recommendations that find hidden profits. The addition of Rightprice.ai further delivers on this vision and strengthens our AI and machine learning team.”

Price Edge is launching into Asia by establishing a new Singapore office, complementing existing locations in Stockholm, Palo Alto, and Bucharest, to enable deeper service for companies in need of pricing software and pricing support in the Asia Pacific region.